Facebook Ads

To get started with your facebook ad, go to your facebook business page. On the left there is a side bar and I want you to click on "Ads Manager"

Next, click on the button to the right called "Create an Ad". 

There are definitely a few different potentially useful options but the ones we are aiming for today is more Page Likes. This gets you more engaged followers. This will lead to more sales in the long run. 

Next it will ask you to include a few different ad pictures. Make sure they include your business name and what you sell with a cohesive and attention grabbing photo. 

Next you will come across this page:

Go over it and just double check that everything is correct before you move on. Next you will find some things to fill out. 

Location: hopefully you've done your statistics and now it's time to put them to use (reference last post for details). Add the top countries you sell to or that you are most interested in selling to. 

Age: Pick the age range of people buying your products. This isn't always easy but it helps narrow down who to target!

Gender: You can advertise to all or target the gender you pay specify in ex. women's clothing.

Interests: Add a few interests that are related to what you are selling. For example if you sell hand made baby clothing: babies, hand made, clothing, etc. 

Connections: Who do you want to target?

Interested in: I would stick with all unless you have a very specific business related to that.

Relationship Status: if you are selling jewelry including engagement rings you may want to try targeting engaged! But otherwise you may want to click all of them.

Language: if you want it to show up in other languages?

Education: You will likely want to press anyone if you are selling hand made / vintage goods. 

Workplaces: this might be useful if you know of similar shops. This will help target people who already like other companies. 

More Categories: read side panel on image to get more info. 

Now it's time to set your budget!

So there are a few different options for your daily budget. You can spend as little as $1.00 a day or as much as $million a day! I found even as little as $3.50 is helpful and that $5.00 is actually a great starting number. Do it for one week and try it out. Do it on and off for the year. You can start and end it whenever you want. Even if you just run the campaign without a set end date. 

On the other hand you can pre-set a start and end date so that you don't forget your ad is running! 

Now review your order and pay! 

Next I will review how to understand the statistics it's showing you! :)