Shop Stats

Since the last few posts seem to be very statistic oriented, I thought I'd also show you how to navigate some of the easy statistics to find.

Etsy has a section called "Shop Stats" in the drop down menu from "Your Shop". 

Here you won't find out when all of your attention is, but you can easier find out when your sales happen and what time. You can choose "today" or upwards of "one year". 

If you'd like to know the time of your sales choose "today". If you hover your mouse over the sale in the graph it will let you know within what hour the sale was made. 

There are many other things you can discover with the stats given to you by etsy. You can find out how many views you've had within a month, a day, a week, or even the whole year. You can also compare this to how many favourites you've had, and how many sales that has turned up. 

Here are some other important pieces of information it gives you and how this information can help you:

1) Traffic Sources & Traffic Sources on Etsy

What does that mean? This tells you from which websites, links, blogs, etc people are finding your shop. Or, how they found your shop through etsy. 

How this helps you: Find out which sources are the highest and try to focus more on things like advertisements on those sites, or for example: Some people are finding me through "pinterest" so I should probably focus on posting even more to that site because it's helpful. 

Also "direct traffic" is someone typing in your website directly; which could tell you your business cards are working, or maybe they are finding your link through instagram and check it on their computer.  

2. Key Words

What does that mean? Key words are the words that people used to find your shop or listings in search engines. 

How this helps you: When you are tagging your listings and you are unsure which tags are helping and which are being wasted, this lets you know which tags are being helpful. This way you know which tags to always use in your listings. 

3. Pages Viewed

What does that mean? Pages viewed are the pages viewed within your shop. Meaning your main front page, or individual items. 

How this helps you: This lets you know how many people search your main page, and how many people are searching individual items. It also lets you know which items are most popularly viewed. Once you know which items are hot, you can take a look at aspects like how you've worded things, what tags you used and so on to find out if you can add that information to not-so-popular listings.  

4. Listing Favourites 

What does that mean? This lets you know which items in your shop are getting the most admirers.

How this helps you: With this information, especially for those of you with hand made goods, will let you know which items are most popular. You might find that your most viewed items are not your most admired items. So try to find out why those items are getting to many admirers. If you are selling hand made goods, then you know that those are likely the things you should be focused on.